Our mission…classing up pups and pup parents one accessory at a time. We think we can save the world...but slowly, one non-profit at a time. (I got to pick our partners and I am all about dogs, kids (both 2 & 4 legged), and our military members.) A portion of our sales or donated product will go directly to non-profits…so the more you love us, the more pups and people we can help.
I was born in New Jersey to Italian immigrants, the foundation of my love for family and all creatures great and small. As a family we moved to Florida in the early 80’s where I established my roots. I am proud to be part of a military and first responder family.
I spent over 25 years in Corporate America, mainly on the store side, holding positions from merchandising, training, special events & marketing to district manager. I remained a compassionate and “authentic” driven leader with a very goofy cheerleader side. My teams were such an important part of my world and to say I had the most incredible district team members was an understatement. Although my career was extremely rewarding, my mind always brought me back to my love for animals and I wondered how I could incorporate them into my work life. I began working with dog rescues volunteering to create awareness for "rescues" and enrich lives. The rescue world became one of my greatest passions.
I have been blessed with three amazing dogs throughout my working career and nothing is greater than unconditional love. Although I traveled extensively and held high stress positions, at the end of every day I found peace and solace in my
In November 2019 I decided it was time to leave Corporate America behind. I began the most important chapter in my life. February 2020 launched Perfectly Paw’d. Perfectly Paw’d became our retail division specializing in custom designed dog gear and accessories with proceed donations carefully
allocated to my local nonprofit partners.
Now we are creating a branded “store” that falls in line with our vision. Our continued mission to align ourselves with reputable non-profits has led us to the final piece of our puzzle. Our product line will enable us to partner with rescues, PTSD candidates and our youth to pair special adoptable dogs from high-kill shelters with those who are working through PTSD, depression, and anxiety. We believe all lives are enriched with an emotionally supported foundation. PTSD and suicide prevention are finally receiving exposure, but many still find it unthinkable to reach out for help. My world has forever been altered by suicide and PTSD. This mission is personal. We begin every Perfectly Paw’d day knowing we will make a difference.
On to the next humbling chapter.
Side note: Perfectly Paw’d hosted our first nonprofit fundraiser to benefit The American Foundation for Suicide Prevention, Body & Soul Youth Development Center and Rescue Rebels by Cash 4 Canines on 1/30/2021. Fundraising events are now an integral part of Perfectly Paw’d’s future.
With love & gratitude,